Curation
Local services are surfaced in one place for a cohesive experience
Curation is an operating pattern where locally provided services are brought together through a single, nationally designed interface that creates a coherent experience for patients. Rather than expecting citizens to navigate a fragmented landscape of different websites, apps, and access points that vary by geography and provider, this pattern establishes a consistent front door and a curated surface through which people can discover and use whatever services are available to them, regardless of which organisation provides them. The national platform handles the complex work of aggregation, wayfinding and user experience, while local teams continue to own and deliver the underlying services.
Curation solves the patent-facing problem that devolution can create, which is fragmentation of experience. While devolution enables local services to innovate and adapt to their communities, without curation it can leave patients to bear the cognitive burden of understanding how different parts of the system work, where to go for what and how to navigate different interfaces and processes.
By abstracting away the complexities of different organisations, curation helps patients navigate a complex landscape while also ensuring local autonomy.
NHS examples
- Prescriptions in the NHS App
- Wayfinder in the NHS App
Non-NHS examples
- Lightning Reach